Introduction

Digital Transformations is essential for all those organizations that want to be competitive in their sector, regardless of the size and number of workers that comprise them.

Principles

Digital Transformations is essential for all those organizations that want to be competitive in their sector, regardless of the size and number of workers that comprise them.

Domains

Digital Transformations is essential for all those organizations that want to be competitive in their sector, regardless of the size and number of workers that comprise them.

Disruption

Digital Transformations is essential for all those organizations that want to be competitive in their sector, regardless of the size and number of workers that comprise them.

Roadmap

Digital Transformations is essential for all those organizations that want to be competitive in their sector, regardless of the size and number of workers that comprise them.

Strategy

Digital Transformations is essential for all those organizations that want to be competitive in their sector, regardless of the size and number of workers that comprise them.

Introduction

Customer Experience has progressively become a key differentiator and engine of growth and sustenance in the consumer industry.

Strategy

Customer Experience requires a strategy that must be managed in order to achieve top-down organizational cohesion and bottom-up feedback.

Understanding

Customer understanding is the cornerstone of the customer-centric experience. Focusing on the customer means putting the customer at the center of digital business transformation and their understanding is how you will achieve this.

Design

Designing pleasant and engaging customer experiences is key to enhancing customer loyalty and helping your brand develop a strong and engaging image.

Measurement

Customer experience measurement is the practice of measuring customer experience at all touch points throughout the customer journey, including all of their actions.

Governance

The key pillars of a strong Customer Experience governance structure are key to helping you ensure that your Customer Experience Management remains a well-oiled machine.

Culture

Your internal organizational culture must reflect organizational values that align with desirable customer experiences for your organization to be successful.

Introduction

Design Thinking is both an ideology and a process that focuses on solving complex problems in a highly user-centered way.

Empathize

Empathy is the cornerstone of any successful design project and the degree of understanding and empathy with users determines the success or failure of your design.

Define

Before proceeding to troubleshooting, a clear idea of exactly what problem you are trying to solve should be established for the user.

Ideate

Ideation helps challenge assumptions, think outside the box, and explore unfamiliar territory in order to solve real user problems.

Prototype

Before launching a product to market, you must ensure that it works as intended and that it solves the user problem exactly as planned.

Test

Testing the prototype allows you to capture comments and information from users, which are necessary to iterate and improve it.

Introduction

The Lean Startup is a method used to found a new organization or introduce a new product/service on behalf of an existing organization.

Principles

With over a decade of hindsight available, let's take an objective look at how the Lean Startup movement has fared and where we can expect things to go from here.

Build-Measure-Learn Cycle

The Build-Measure-Learn cycle is a feedback loop that is said to be one of the core components of the Lean Startup methodology.

Build Phase

In this phase, the goal of the startup is to Create or develop your PMV – “minimum viable product”, or the minimum basic product that can be Created for the purpose of testing a series of assumptions, or the hypothesis formulated, as quickly as possible.

Measure Phase

In this phase, the startup must determine whether or not real progress is being made, and this involves measuring the results obtained from the experiment conducted during the Create phase.

Learn Phase

This is where the startup will have to make a decision based on accumulated metrics: should it “persevere” or “pivot”?

Implementation

Although Lean Startup is sometimes classified as a method, the reality is that it is not. Actually, Lean Startup is inspired by the scientific method, but it must be complemented by a real methodology.

Introduction

Agile refers to a set of “methods and practices based on the values and principles expressed in the Agile Manifesto”. Scrum is a framework used to implement agile development.

Product Backlog

The Product Log is a list of features, changes, fixes, or other activities that a team can perform to achieve a specific result.

Sprint Planning

Sprint Planning is done prior to the start of a Sprint and is intended to determine the Sprint Plan and set a goal for the Sprint.

Sprint Execution

Sprint execution is the work that the Scrum Team performs during each sprint to meet the sprint goal.

Product Increment

Product Increment is the sum of the log items completed during the Sprint and also the Sprints completed previously.

Sprint Review

The purpose of the Sprint Review is for the team to show the work they have done during the Sprint and compare it to the commitment made at the beginning of the Sprint.

Introduction

Kanban is a visual system for managing work as it progresses through a process. Kanban visualizes both the process (the workflow) and the actual work that goes through that process.

Visualize the Workflow

The first practice of Kanban is to visualize what you are doing. This includes the steps in the process and the work you currently have on each step.

Limit Work in Progress

The second practice is about limiting the Work in Progress, also called TEP. By setting limits, there can be no more work than you can handle.

Manage Flow

The third practice is about managing workflow for consistency, timeliness, and good financial results, while anticipating customer needs.

Make Policies Explicit

The fourth practice is about being clear about the process and the policies and principles behind it. This is to make sure that everyone involved knows and follows the process and can suggest improvements.

Feedback Loops

The fifth practice is about the need to get feedback from people outside your system and ensure that you deliver the expected functionality at the right quality.

Improve Collaboratively

The sixth practice is about using all the flow theories you can find and applying it to your process to accomplish practice number three (Manage Flow).

Introduction

Management 3.0 is an approach compiled by Jurgen Appelo to change the management style of an organization based on practices and ideas tested in different organizations around the world.

Energize People

People are the most important part of an organization and managers must do everything possible to keep people active, creative and motivated.

Empower Teams

Teams can self-organize, and this requires empowerment, authorization, and trust from management.

Align Constraints

Self-organization can lead to anything and therefore people and shared resources need to be protected and given a clear purpose and defined objectives.

Develop Competence

Teams cannot achieve their goals if team members are not capable enough and therefore managers must contribute to competency development.

Grow Structure

Many teams operate within the context of a complex organization and therefore it is important to consider structures that improve communication.

Improve Everything

People, teams and organizations need to continuously improve in order to defer failure for as long as possible.

Introduction

Change management deals with the people side of change. There is no use creating a new organization, designing new work processes or implementing new technologies if you leave people behind.

PDCA Model

A social network is complex and adaptive. It will adapt to your actions, so it must adapt to the network. It's like dancing with a system.

ADKAR Model

Understands that people are crucial parts of the social system and that people are different. There is no one-size-fits-all approach. And just asking people to change is rarely enough.

Adoption Curve

Understand how behavior is propagated through a complex system. In a social network it is about individuals and their interactions.

Five I’s Model

People always organize themselves within the context of an environment. The environment determines how the system can organize itself, and you may be able to modify the environment.

Introduction

In the last few decades, storytelling has been discovered as an art form and a professional tool. Storytelling is a great business skill that can boost a business in a number of ways.

Transfer of Images

Visual storytelling is becoming an important way for marketers to communicate, using it to capture the attention of your prospects and guide them on a buying journey.

Relationship to the History

People-to-people connections are the heart and soul of business. At the end of the day, you're dealing with people: your organization is solving problems, alleviating pain points, and delivering enjoyable customer experiences.

Relationship to Your Listeners

Studies have shown that people love a good story because it's how we connect with each other. With how digital the world has become, connecting is even more challenging. However, the storytelling still has its weight.

Relationship to Your Self

Public speaking is not just about great speeches. Let's share our stories. We all have a story. Stories of persistence and triumph will connect you. They are all survivors.

Putting it all Together

The narrative arc refers to the structure and form of a story. A good arc is vital if you want to engage your readers or listeners from beginning to end and offer a satisfying conclusion.

Introduction

Serious Play is the name of the process developed to bring the creativity, exuberance and inspiration of play to the serious concerns of adults in the business world.

Play

While the game is usually fun, it's rarely frivolous, if at all. The literature on the game agrees with this fact: the game always has a purpose.

Construction

Lego Serious Play is based on many ideas from the fields of psychology and behavioral science: constructivism and constructionism.

Imagination

Si bien todos comparten la idea básica de que los humanos tienen una capacidad única para “formar imágenes” o “imaginar” algo, la variedad de usos del término “imaginación” implica no uno, sino al menos tres significados.